Lorenly.

Customer story

Case study: Beauty Art Pro, a Geneva beauty studio on Lorenly

How Beauty Art Pro in Geneva moved from Acuity to Lorenly for online booking, deposits, multi-service visits, packages, gift cards and an AI assistant.

Three phones showing Beauty Art Pro's website: booking a lash lift and a brow lamination in one visit, a themed gift card and a blog post with its live price list

Beauty Art Pro is a beauty studio in central Geneva run by Beauty Art Pro SARL. Its menu covers lash lifts and lash extensions, brow lamination, combo brows, microblading and microshading, lip blush, facials and body treatments such as maderotherapy and lymphatic drainage. Many of those services are long, precise appointments, which makes every empty slot expensive.

The starting point

The studio previously ran a WordPress website and took online bookings, session packages and gift certificates through Acuity Scheduling. Those tools worked, but booking, payments, packages and client history lived in a different place from the website, and the studio needed its treatment pages and its booking flow to feel like one experience in French, English and German.

What Beauty Art Pro runs on Lorenly

  • Online booking on its own trilingual website, with live availability served by Lorenly's booking rail.
  • Multi-service visits: a client can combine several treatments into one visit in a single booking.
  • Deposits taken at booking through the studio's own Stripe account, with the cancellation policy shown first.
  • Session packages and gift cards sold online, including a theme picker with a live preview for gift cards.
  • A client area where people see their bookings and gift cards and manage their message preferences.
  • An AI chat assistant on the website that answers questions about services and booking.
  • Client notifications, such as booking confirmations, sent by Lorenly instead of the previous tool.
Three phone screenshots of the studio's booking flow: a two-service visit, a date and time picker, and the details step before payment
Booking on the studio's own site: two treatments in one visit, a live time, then the step before the deposit.
Three phone screenshots: a gift card with a chosen design and live preview, the AI chat assistant, and a blog guide with current prices
A gift card with a chosen design, the AI assistant, and one of the studio's treatment guides with current prices and a booking button.
A phone with an abstract calendar, a ribboned gift card and an open appointment book on ivory linen
Booking, payment, packages and gift cards now share one client record.

Moving from Acuity without losing history

A booking system holds promises that clients have already paid for, so the switch was treated as a reconciliation project rather than a data copy. Past and upcoming appointments, session packages with their used sessions, and gift-card balances were imported, then compared with Acuity record by record until every package count and balance matched. Only then were Acuity's online scheduling and its client emails and text messages turned off, and the new website went live on the main domain in late September 2026.

  1. Import the service catalogue, clients, bookings, packages and gift cards.
  2. Compare usage and balances with the old system and fix every difference.
  3. Freeze new sales in the old tool so nothing is sold in two places.
  4. Switch off the old tool's client notifications before the new ones start.
  5. Point the website and booking links at the new flow, then keep checking the imported data.

What other studios can take from it

The useful lesson is less about software than about order: make sure prepaid packages and gift cards are exact before anything else, turn off duplicate client messages, and keep one booking destination. If you want to see the client side, the studio's public Lorenly booking page is lorenly.com/book/beauty-art-pro-salon.

Copy the setup, one workflow at a time

Several parts of the studio's setup are written up as example workflows with the steps to copy them: consent forms sent with the booking email, a health questionnaire for microneedling, confirmation emails per treatment, a deposit with a 48-hour cancellation policy, treatment and touch-up packages, gift cards sent online or by post, promo codes with limits and abandoned booking recovery.

Frequently asked questions

Which Lorenly features does Beauty Art Pro use?

Online booking on its own website, multi-service visits, deposits through Stripe, session packages, gift cards with themes, a client area, an AI chat assistant and client notifications.

How did Beauty Art Pro move away from Acuity?

Bookings, packages and gift-card balances were imported and compared with Acuity until they matched. Acuity's scheduling and client messages were then switched off before the new site went live.